Recruitment
Analysis, benchmarks and the inner workings of recruitment — for HR, managers and candidates.

Recruiting a Sales Manager: How to Hire Someone Who Will Deliver the Target
The sales manager is the position that connects commercial strategy to concrete results. They lead the team on the ground, track the pipeline, chase the target and…

Recruiting a Finance Director: How to Hire the Right CFO for Your Company
Hiring a finance director is among the most strategic decisions a company makes. It is the position answerable for the financial health of the…

Recruiting for Technology: How to Build a Technical Team That Sustains Growth
Hiring a developer is a task. Building a technology team capable of sustaining the company's growth is a strategy. The difference between the two…

Selecting IT Professionals: How to Assess Technical Competence Properly
The difference between a good and a bad hire in technology is almost always decided in the assessment. In a market where demand outstrips supply, the rush to…

Selecting a Commercial Manager: How to Choose Who Will Lead Your Sales
Few hires have as direct an impact on revenue as a commercial manager. It is the position that turns sales strategy into results, leads the…

Recruiting for Finance: How to Hire Finance Professionals with Precision
The finance function has little tolerance for a bad hire. A badly chosen controller, an FP&A manager without the right preparation or a finance director…

Technology Headhunter: How to Hire IT Professionals in a Market of Scarcity
Finding good technology professionals has become one of the biggest bottlenecks to growth for Brazilian companies. Brasscom estimates a shortfall of hundreds of…

Executive Recruitment: How to Hire High-Performing Leaders Without Getting the Choice Wrong
Hiring the wrong executive is expensive. The cost of a bad hire in a leadership role can reach five times the annual salary for the position, depending…

How Companies Choose Candidates: Behind the Scenes of Recruitment
To many professionals, selection processes look unpredictable. Candidates frequently believe hiring decisions are made purely on the basis of…

Cutting Costs Without Restructuring: Why Cutting Without Strategy Can Cost More
Reducing costs is a constant pressure inside companies. Amid instability or the pursuit of efficiency, the subject gains still more force. The problem…

Urgent Hiring Is Creating Structural Problems in Companies
The pressure to fill roles quickly has never been higher. Rapid growth, operational demand and talent shortages lead companies to prioritise…

Pressure to Perform: When the Pursuit of Results Destroys the Capacity to Produce
Pressure to perform is one of the most studied and most badly managed phenomena in contemporary organisations. Badly calibrated, it does not accelerate…

Employer Branding: why companies that do not build a brand are losing talent
Attracting talent has never been harder. And the reason is not only a shortage of qualified professionals. It is a change in behaviour. Today…

Retention Starts with Leadership: Why Managers Define (or Destroy) Engagement
Global research indicates that between 50% and 70% of the variation in team engagement is explained directly by the behaviour of the immediate leader. This article…

AI in recruitment: how technology is redefining hiring (and HR's role)
Artificial intelligence has stopped being a trend. In recruitment it is already reality — and companies that still ignore it are starting to lose competitiveness…

A Brazil of talent: the professional potential driving the market in 2026
Brazil has always been known for the diversity of its talent, but in recent years that potential has gained still more visibility inside and outside the…

Flexible working models: how companies are redesigning their strategies in 2026
The discussion about flexibility at work has stopped being merely a debate about home working versus the office. In 2026 the subject evolves into something broader: how…

Candidate Experience: why it became strategic for companies in 2026
The candidate experience has stopped being an operational detail and taken a central place in recruitment strategy. In an increasingly…

Recruitment Trends for 2026
Recruitment is going through profound change, and 2026 consolidates shifts that have been gaining force in recent years. More than filling…

Thinking of changing jobs in 2026? Here is a checklist to prepare
The start of a new cycle usually brings important reflections about your career. For many people, 2026 represents the chance to seek new challenges…
